The Ness Brand Studio, formerly known as Pretty Creative Co., had outgrown its previous name and logo. Vanessa, the owner/founder, sought a complete transformation, spanning from brand identity to a fresh website – we left no stone unturned. Our collaboration was seamless at every turn, commencing with a dynamic mood board that captured the essence of the brand. Employing brand strategy to ensure alignment with its ethos, mission, and target demographic, I crafted a new logo and brand identity, encompassing typography, color palette, and logo variations. Subsequently, we orchestrated a photoshoot to curate images that aligned with the brand's new identity. The culmination was the design of a Squarespace website, leveraging the new branding and visuals. The outcome? A surge in service inquiries, propelled by a cohesive brand identity and website that authentically mirrored The Ness Brand Studio's personality. Remarkably, Vanessa received a new inquiry within just 30 minutes of launching her new website!