Mint Bronze & Beauty is a sunless airbrush tanning company with multiple locations in CA. Owner/founder, Cherie, came out with her own line of solutions to wholesale but was in need of new packaging. What was originally supposed to be just packaging took a turn into a total rebrand when I realized the tagline conflicted with the old logo. In order to ensure the brand was cohesive both visually and in its messaging, we gave it a makeover! We started with a mood board to nail the look and feel before we jumped into the brand identity. Cherie wanted something that was clean and fresh but still had a bit of an edge to it. In addition to mint green tones and an inky black, we pulled in brown hues to emulate the name of the new solution line: The Latte Collection. I chose a clean serif font for the logo to create something truly timeless and pulled in a punky airbrushed font (which was old logo font) as accent text for the typography. Once the branding was complete, I created several graphics to show Cherie how all of the branding elements looked together and used an Instagram feed-style layout to demonstrate. Lastly, I created 3 variations of the packaging, one for each bronzer base: Matcha Latte, Choco-Latte, and Spiced Latte.